According to the Yoshinoya Hong Kong website, "Yoshinoya, founded in 1899, is a famous Japanese beef bowl (Gyudon) specialist with a well-established history of over a century. Its first store opened in Nihohbashi Fish Market in Japan. The market moved to Tsukiji due to an earthquake and Yoshinoya followed. After over a hundred years' continuous development, Yoshinoya now has over 1100 branches around the globe, spanning from Beijing, Shanghai, Hong Kong, Singapore to California, US and Malaysia etc., and continues to provide Japanese style quality food and services to customers around the world. "
The website further goes on to state that "Gyudon (beef bowls) are Yoshinoya's speciality. Prepared with premium beef and our special stock, over a steamy bowl of pearl rice."
While I wouldn't go far as to agree 100% with the above, I don't agree with the negative reviews either. It really depends on which outlet and chef you have a bowl of beef bowl at. And, one negative experience, while a turn-off, doesn't mean that the brand and all the food is bad. I did have some beef bowls which had meat that was tasteless and even rubbery and yet I had some beef bowls where I let the beef sit in my mouth while slowly munching at the tender meat and letting the juice just ooze out. So. I guess it boils down to the law of randomness and luck where you have your beef bowl at.
I had mine at Marina Sq for one of my lunches last week. This is a pic of the spicy beef bowl meal consisting of a bowl with rice, beef, onions and some chilli flakes sprinkled on top as well as a bowl of miso soup. Total cost: SGD 6.30. The Slog Reviews: 7.5/10. Here's a tip: Ask for more gravy for the rice which can get rather dry beneath the top layer (of rice) that the beef is on. Decent enough both price-wise and quality for Japanese fast food.
Yoshinoya is apparently one of Wing Tai's holdings. Click here for a list of the outlets in Singapore and their latest promotions.
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